We worked with the Sei team to define a 3D render style and website design that gives Sei a sense of strength, security, and speed. One of the core challenges we worked through was how to communicate a feeling that was simultaneously native to Web3 and Crypto, but also trustworthy and foundational for institutional users of the platform. We settled on a system of strong geometric shapes that can be used to convey Sei's wide range of applications while giving it an inherent foundational strength as a brand.