Omakase Reimagined
Ito is a Michelin Guide-recommended omakase-style Japanese restaurant, led by Michelin Star chef Masa Ito and Kevin Kim. Based in Tribeca NYC, Ito's 16-seat counter provides an experience that blends precise execution and technique with a modern approach to the omakase experience.
Photography
Website Design
Website Development
Menu Design
Elegance & Precision
Working closely with the Ito team, we crafted a distinctive brand identity system that seamlessly fuses tradition with modernity. Leading the brand identity is a flexible logo that effortlessly shifts between English and Kanji, capturing the essence of the brand's dual cultural roots.
Complementing this, we chose an elegant and muted color palette to evoke sophistication and timelessness. Each element contributes to a cohesive brand that not only reflects Ito's rich heritage but also their sense of forward-thinking.
A Sophisticated
Presence
In creating Ito's website we adopted a minimalist approach, focusing on the brand's clean and modern aesthetic. Embracing simplicity, we employed a dark background to artfully showcase the captivating food photography and create a visually striking, immersive online experience aligned with Ito's sophisticated brand identity.
A Simplicity of Spirit
We created a brand that acknowledges the challenges of the trust and safety teams doing incredibly difficult work, and that highlights for key decision makers how Cinder helps to measure outcomes of that work. We kept these audiences in mind as we built a system flexible enough for straightforward internal documents, and for strong branded moments that allude to the tactical nature of trust and safety teams.
Starting with brand strategy, we crafted a positioning with Cinder as the command center from which trust and safety teams can amplify their existing policies for maximum efficiency and impact. Having data and context together in one place increases transparency, power, and clarity of vision for decision making—the three core values we incorporated into Cinder’s strategy. With these guiding principles, we used the brand strategy to inform our subsequent brand identity and web design and development work.
