Pluto

Simplifying Web Proofs

Pluto integrates web proofs into your application, providing cryptographic proof of correct internet data with just five lines of code. These zero-knowledge proofs verify information from Web2 data sources, unlocking new capabilities. Pluto believes cryptography is crucial in counteracting the trends of an increasingly centralized internet, and aim to identify and deploy scalable solutions to these challenges.

Brand Identity
Web Design
2024

Modern Tech Aesthetics

For Pluto's branding project, we embraced a sophisticated approach. We utilized clean typography, minimalistic design elements, and a palette of muted neutrals to create a modern, professional look that nods to tech. This design strategy ensures that accessibility and functionality shine through in every aspect, providing a visually appealing and user-friendly experience. By focusing on these key elements, Pluto's brand is both distinctive and accessible.

Blending
Pixels With Art

When designing Pluto's graphic system, we drew inspiration from ASCII art's structured framework and incorporated pixel-like elements to shape the form. This blend captures both retro and modern digital aesthetics, resulting in a unique fusion of tradition and innovation. Combined with the tan hero color, this graphic system creates a brand that is both exciting and sophisticated.