Building Better
Atlas is a blockchain Layer 2 designed to provide high-performance De-Fi applications with the performance of Solana at Ethereum scale. By combining the performance of traditional finance with the transparency of De-Fi, Atlas is bringing about a new financial world.
Brand Identity
Illustration
Website Design
Guiding the Way
Forward & Outward
Atlas, in its ability to empower an array of high-performance financial applications, is set to define the next chapter of De-Fi. Creating their brand strategy to embody this, the brand purpose needed to be clear on the differentiations of the L2: Solana performance at Ethereum scale. And to lead a community toward these new possibilities, we crafted a brand personality that is ambitious, direct, and cooperative.
To bring this feeling of possibility to the brand identity and web design, we created illustrations of a world of exploration and boundlessness. Atlas is moving toward the future of De-Fi, with the tools and guidance to get there. We reflected this concept in their new logo, its design helping to balance the more futuristic illustrations. The wordmark uses a humanistic serif, and their submark, a circular compass embedded with a star has historical roots; its globe-like shape is a nod to Atlas of Greek mythology, and its details an allusion to guidance tools like atlases and the North Star. In this way, this visual system brings in historical representations of agency with relation to uncharted landscapes, and pairs them with a sense of innovation.
